Having set up your pressure cleaning business, your next step is to reach out to as many clients as possible to get contracts. To do that, you can use the best of advertising strategies possible. You don’t need to spend a whole lot on letting your potential customers know that you’re open for business. But, your marketing and promotional tactics should reach the widest audience possible within the town where you will be offering your services. Here’s what you can do.

Use Advertising Channels

Begin by putting up flyers at any location that homeowners and owners of business premises are likely to frequent. For instance, the local grocery store, hardware store, community center, and so on. You could also collaborate with the stores where you purchase your pressure cleaning tools and supplies and ask them to give out your business cards. Develop a great website and post information regularly with the necessary keywords and key phrases so clients can find it easily and contact you for contracts for power cleaning. Consider buying ad times in the local TV and radio channels, especially during peak times like summer or spring cleaning.

Use Incentives

Your flyers and ads can use several strategies to get customers interested in your pressure cleaning services. Here are some of them:

• Offer freebies and add-on deals. You could offer to throw in a free patio cleaning with a contract for the house. Or, you could offer a discount for the driveway. Impress upon how unsightly it can look sitting beside a sparkling clean house.
• Offer package deals for working on the house and the shed.
• Talk about the value appreciation of the property that has just been cleaned and how you can save the owners from having to conduct expensive repairs. If you can throw in numbers, that would be great. Just make sure you check with an authorized estate agent before making claims.
• If you have worked on many of the houses or buildings in a particular neighborhood, broadcast the fact. The people who haven’t opted for the cleaning are likely to feel like they missed out on an essential task.
• Offer deals with a time constraint. For instance, a 20% discount that is open for only the next 5 days.

Wrap Your Truck

One of the best advertising ideas is to wrap the truck you’re using. Make sure it has your phone number and contact information clearly displayed. If you can, get a number that is easy to remember. People noticing your truck drive by should be able to catch and note it down quickly. Further, when you’re on a worksite for a pressure cleaning job, the truck parked on the side of the building is good exposure. Other property owners might just come up to you to ask about the services that you provide and the rates you offer. Seeing a heavy-duty truck loaded with what looks like smart, high-grade equipment is likely to impress potential clients and let them know that you mean business.

Look Out For Bids and Invites

Scour the newspapers for property owners that might be inviting bids for a pressure cleaning job for say, a building they have recently bought or intend to put up for sale. Visit the site and work out the cost for the job. Offer a good bid that makes sense to the customer and can earn you profit. Here are some simple steps to take:

• Visit the jobsite and assess the area to be cleaned.
• Measure out the square feet area and check the kind of dirt that has to be removed – grime, algae, peeling paint, and so on. This will help you determine the kind of chemicals and detergents you’ll need to use.
• Evaluate the kind of equipment you’ll use and check back with your supplier for its rental charges. If you have your own, you can save on this cost.
• Calculate the cost of the inputs, including the detergent, rent for equipment, and labor costs if you’ll hire employees to do the task. Also, factor in the cost of the buckets, mops, brooms, sponges, ladders, and other incidentals.
• Add a profit margin of 15% to 20% including the time you’ll spend on the contract and a little extra.
• Print the bid in the right format on your company stationery to present it with a professional flair.

Offer the Best of Services

Despite the best of marketing strategies you adopt, there is no better advertising than a pressure cleaning job well done. Not only do your customers appreciate the thorough job you’ve done, they’re likely to contact you again in case they need more services. They’ll also talk about the quality of the job done to family and friends. Other people noticing the cleaned premises might just want to hire you for the same results. Remember, the word of mouth works better than the best of promotions you can use.

By using these tips and methods, you can get more clients and contracts and make a success of your pressure cleaning business.

References:
1. “What Everyone Ought to Know About Sarting a Pressure Washing Business.” Pressure Washr. n.d. Web. 16 Aug. 2016.
2. Sandilands, Tracey. “How to Bid on Pressure Washing for a Commercial Property.”  Houston Chronicles n.d. Web. 16 Aug. 2016.
3. Johnston, Kevin. “How to Write an Estimate for a Bid Proposal.” Houston Chronicles n.d. Web. 16 Aug. 2016.